This was a collaborative project with Roomthree Design. The Banking and Payments Federation Ireland (BPFI) are the principal voice of banking and payments in Ireland, and as the key point of contact on industry matters for policy makers, legislators and other stakeholders. We engaged with BPFI to create a new brand for the organisation. The first step of this process was to do a brand evaluation with the client to discover what the key priorities for the new logo and brand were?

The new logomark needed to communicate both the financial and the security elements of the organisation both on a national level for its members but also on an international level through its interactions and communications with similar groups worldwide. Our response encapsulated these themes in one unified symbol and together with the type treatment delivered a confident logo that became the basis of the new branding system.

The roll-out of the brand involved setting up design templates for internal and corporate communications ranging from stationery and other print collateral through to online communications, signage and environment and digital document templates.